Earlier in April this year, we hosted a vast array of UK media, influencer & retailer contacts for a pop-up event at Gallery Different, to celebrate the relaunch of Paula’s Choice Beautypedia Skin Care Ingredient Checker tool. The pop-up - coined as Paula’s Mini Mart – was a fully immersive, branded, fun and unique experience, set against the backdrop of a retro-inspired supermarket to showcase several new SKUs from the brand.
Our media from the likes of Cosmopolitan, Glamour & Grazia attended in various time slots across the two days and journeyed through the usual supermarket experience but with a distinctly branded twist. From sunshine bakeries, to collagen smoothies, ice-encased aisles of CALM, scripted tannoy announcements and our very own Beautypedia Information Hub (led by our Store Educator Heather Wish!)Paula's Mini Mart delivered a pop-up experience like no other - open 24/7, serving our customers with all facts, no fluff.
As a result, the team achieved 18 pieces of editorial, 101 pieces of social coverage and saw 94 people through the door to immerse themselves in their own Paula’s Choice world
