New Client: The Co-op

We are delighted to announce we are now representing The Co-op!

The Co-op has interests across food, funerals, insurance, legal services and health, and supports local communities as it focuses on its vision to co-operate for a fairer world.

Ali Jones, Customer Director, Co-op, said: “Co-operation underpins everything we do, and working together with partners of expertise will strengthen our PR activity to achieve our aims. We’re very excited about working with Halpern who will complement our excellent in-house team to deliver consumer campaigns which define our purpose, in line with our vision to co-operate for a fairer world.”

Jenny Halpern Prince also commented, “From tackling food poverty to protecting its staff in-store, Co-ops brand values and mission-led way it does business marries brilliantly with the journey we are on as an agency.  It is also one of the most inclusive and responsible retailers in the UK.  With a Co-op in every postcode, the scale and visibility of the brand is an opportunity we relish.”

The Co-op won the coveted “Convenience Retailer of the Year” and “Food-to-go Retailer of the Year” titles at the latest Retail Industry Awards.

We will focus on consumer campaigns as well as press relations and working collaboratively on influencers with Co-op’s digital agencies to support the brand vision to co-operate for a fairer world.