Greg hoffman
“I had two passions growing up, art and sport, and found I could combine them at Nike, where marketing was and is an art. I arrived as an intern and enjoyed three decades working with the world’s greatest athletes and teams, ultimately becoming Chief Marketing Officer. Emotion by Design turns my leadership journey into a guide on how to use the power of creativity to build an empowering brand that resonates deeply with people. By unlocking your creativity, you can build a lasting business and change the world. My background as a mixed-race adoptee has given me a unique perspective, and a natural empathy for those without access to the innovation and inspiration that others have. No matter the business, Emotion by Design helps outline how to create a great business and a better future for everyone.”
Greg Hoffman - Global brand leader and former NIKE CMO.