Code8’s Magical 3rd Birthday

To celebrate Code8’s 3rd birthday in style, we created a magic-themed consumer pop-up in Covent Garden. At the Code8 stand, consumers could interact with the brand for a chance to win amazing beauty prizes and sign up for exclusive brand offers.

We created a branded ‘ticket stand’ where consumers could receive an exclusive ticket admitting them to 15% off, as well as answer a beauty-themed question posed by our dapper Code8 magicians, for a chance to win a full-sized Code8 sample. Consumers could also treat themselves to a complimentary popcorn from the chic popcorn cart, while they snapped pictures of the stand.

Standing in central Covent Garden, directly under the Christmas wreath, we were able to take full advantage of the pre-holiday traffic, and we saw a total of 3,000 consumer interactions in just one afternoon.