Hydrow unveils first of its kind, limited-edition designed rowers and NFTs, for charity partnership with renowned artist Alex Echo

Hydrow - the immersive at-home rower - teamed up with charity Parkinson’s UK and contemporary artist Alex Echo, to create a series of Limited-Edition rowers, with a unique NFT with every purchase. 

The partnership was sparked from Alex’s love of using his Hydrow, which he credits to helping manage his Parkinson’s symptoms. Alex Echo has spoken candidly about how developing the condition severely limited his painting and overall wellbeing. 

The three rower and NFT designs Alex has created include The Four Elements (water, air, earth & fire), Water and a special Platinum Jubilee edition in celebration of the Queen’s Jubilee this year, with 20% of the proceeds going to Parkinson’s UK. 

To build excitement around the launch, we hosted an event at Castle Fine Art Gallery in Mayfair with a strong attendance across; art collector’s, Parkinson’s UK, retailers and VIPs. 

To date, we have achieved exceptional coverage across Hypebeast, Evening Standard, Metro and GQ to name just a few.