In February 2023 we were proud to be part of one of the biggest launches of the year, introducing the brand-new Atlantis The Royal resort to the world.
Having represented Atlantis Dubai for over a decade, ahead of the launch we were tasked with spearheading VIP and media relations for the UK market, driving fame and anticipation for the hyper-exclusive resort. From selling in exclusive stories as the weekend unfolded, to managing attending talent and press throughout the Grand Reveal Weekend, which was headlined by none other than Beyonce herself, we secured over 2,178 pieces of combined coverage across digital, print and social media, reaching just over 3 billion unique visitors.
Hero pieces included a segment on ITV’s Good Morning Britain, alongside dedicated articles on Vanity Fair, British Vogue, Elle, The Sun, Hello!, OK!, The Times Magazine and many more.
