RNIB: World Upside Down

Halpern have been helping RNIB to launch the World Upside Down campaign today (Monday 6 July),  which calls for people to think about the challenges blind and partially sighted people might face and make small changes to keep everyone safe. The launch sees Europe’s biggest advertising display, the Piccadilly Lights*, running upturned displays in London every hour as a representation of the World Upside Down that people with sight loss are facing. The campaign is backed by some of the world’s biggest brands including Amazon, Very.co.uk, Kellogg’s, Barclays, P&G, TalkTalk, Financial Times, LEGO and British Gas.