Brokering impactful partnerships for McArthurGlen Designer Outlets

We connected and curated a fame-driving partnership between McArthurGlen Designer Outlet Cheshire Oaks and By Rotation the social fashion rental app which allows users to rent, lend and buy designer fashion. In a first for McArthurGlen, guests were invited to a unique rentable pop-up store concept, to explore over 150 of the most sought-after wardrobes of the By Rotation community - a vibrant and diverse community of over 300,000 users - from students to style icons, fashion A-listers, celebrities and royals. The partnership highlighted McArthurGlen Designer Outlets’ commitment to offering sustainable shopping options, reducing impact on the planet, as well as bringing together communities to connect, share and discover even more brands in-centre. We conceptualised the partnership, creating a stand-out shopping experience in centre, as well as an exclusive press and VIP launch event.