Andy Murray takes on YouTuber Chunkz in tennis battle for LTA

We engaged YouTube star and sports fan Chunkz to help challenge misconceptions about tennis and help shift perception of the sport.

Our aim through this partnership was to engage Active Regulars in his audience to consider the cross-sport benefits of tennis and include picking up a racket in their sporting repertoire.

We delivered a scope of work that created many campaign touchpoints across the summer, when people are most open to trying tennis. This included Chunkz starring in the summer TVC created by The&Partnership, press interviews, social deliverables that featured content produced with Andy Murray and access to the biggest tournaments for Chunkz and his Beta Squad mates.

The result was a mix of earned media, paid and organic social content that reached over 18 million people with ROI of over £491k.