100k Mail Online hits in 24 hours for The Points Guy

To support The Points Guy UK’s latest video review of the Caledonian Sleeper train Halpern secured an exclusive on Mail Online to tease highlights of the new hero film. The article, which included the original TPG YouTube content, features four name checks for Head of The Points Guy UK Nicky Kelvin and three links back to the TPG website. The article performed extremely well, earning over 100,000 views in its first 24-hours and ranking as the second most-read article on the site that day.