Launching Co-op Park Smart

Last year, almost 800,000 vehicle-related thefts were reported across the UK, making the crime the most well-reported in police records. In the hope of reducing this number, Co-op Insurance has created a new interactive tool that displays the number of vehicle crimes in a given area. Users can enter a location or postcode of anywhere across England or Wales to see the number of crimes over the last six months. To launch Park Smart we managed a PR campaign which achieved a reach of over 396M with editorial appearing in the Mail, Express and The Sunday Times Driving.