Sparking community climate action with Co-op26 ‘rebrand’

In the lead up to COP26, Halpern created the COOP26 store concept - to shine a light on the importance of climate change to the Co-op business but also draw attention to the issues being discussed at the COP 26 Climate Change Conference. In a bid to engage customers throughout the COP26 conference and beyond, the Co-op26 campaign aims to get people asking questions about how they can impact climate change at a community level.

Six flagship Co-op stores across the UK ‘rebranded’ to Co-op26 with amplified exterior signage in-store POS. The Co-op26 rebrand extended to Co-op’s social channels, as well as 2,600 food stores and 830 funeral homes, via marketing materials and in-store radio for the duration of COP-26.

Reaching over 47 million people via a mix of earned editorial as well as influencer, paid-for and organic social content, the campaign created social noise and media cut through to get people talking about how they can impact climate change at a community level, as well as Co-op’s sustainability strategy.