Celebrating Pride with UGG Piñatas!

Ahead of the campaign focus at the end of May and June we offered support to people within our UGG Family who are part of the LGBTQ+ community for their own creative projects and other ventures. This is an ongoing endeavour for UGG to provide true allyship throughout the year.

Cora Delaney and Kai Isaiah Jamal were recommendations made from our influencer network to be included in the global campaign, alongside Tommy Dorfman, and the couple curated an Instagram series for UGG’s own channels.

We designed and created bespoke gifting mailers in the form of pinatas to bring the party atmosphere of Pride events that will sadly be missed due to Covid cancellations. The pinatas contained the Pride styles and were gifted to our network of LGBTQ+ influencers as well as new introductions via Cora and Kai.